We’ve been sharing details about our API for a while now here on Emma Tech, and we’re excited to announce that we’re ready to roll it out for customers. Read all about its release — and the new Emma platform — on the Emma blog. If you have any questions, please let us know.
Posts by Matt Thackston
As you may know from reading this blog, our developers have been hard at work rebuilding our API to make it more flexible and easier to use. To accomplish this, we’ve made some major changes not just to our product, but to our process as well. This has been an exciting journey for us, but it’s been especially rewarding for me since this was my first project as a Project Manager at Emma. Making such major changes in a short period of time has had its share of daunting challenges, but as we are closing in on our finish line, the improvements to the software and to the way we work will be invaluable. All of that hard work is about to pay off, and we’d like to invite you to be an early adopter.
We think you’re going to like working with our new API, and we know you’re going to like the new functionality you’ll have access to. If you’d like to better customize the Emma experience for yourself or a client, here’s a short list of things the API will allow you to do:
- Sync your Emma audience with your own internal customer database
- Pull response results from Emma and store them with your internal customer data to sort and segment any way you’d like
- Create audience groups, add member fields, edit member data and create searches from outside of Emma
- Create triggers from within your own website or platform
We’re very excited about the possibilities this will open for our customers and for the Emma application as a whole. The API isn’t quite ready for its full release, but if you’re interested in being a part of our beta group, sign up here. We’ll be opening the system up to some early testers soon, and we’d love to have you join us.